About Me
8+ Years of Crafting the Web
I started my journey into web development 8 years ago, quickly falling in love with the flexibility and power of WordPress. Over the years, I've moved away from bloated page builders and focused entirely on custom, code-driven solutions.
My expertise includes custom theme and plugin development, WooCommerce customization, API integrations, performance optimization, SEO-friendly architecture, and website security. I have strong experience working with PHP, MySQL, JavaScript, HTML, CSS, Custom Post Types, ACF, and REST APIs. I have also worked on large dynamic websites, user portals, and eCommerce platforms, focusing on clean code, reliability, and user experience. I am comfortable collaborating with teams, communicating with clients, and delivering projects on time.
Tech Stack
Experience
pra-ella eCommerce agency - Remote / Contract
Senior WordPress Developer | Jan 2026 - Mar 2026- Maintained WordPress and WooCommerce websites across eCommerce, healthcare, and other domains, contributing to improve security.
- Delivered high-conversion pages, increasing lead generation by 20–35% via UI/UX and SEO improvements.
- Optimized WooCommerce stores to handle higher transaction volumes, improving checkout success rate and reducing cart abandonment.
- Improved performance by 30–50% using caching, code splitting, and asset optimization, improving Core Web Vitals.
- Built reusable components (ACF, custom plugins), reducing development time.
Narola Infotech Solutions LLC - Surat
Principal Software Engineer | Jan 2018 - Dec 2025- Led development and maintenance of 150+ WordPress and WooCommerce websites across multiple domains, supporting revenue growth and digital initiatives.
- Designed and delivered 20+ custom WordPress themes and 30+ custom plugins, reducing dependency on third-party tools and improving long-term product stability.
- Implemented WooCommerce solutions handling 10,000+ transactions, improving checkout success rates and customer experience.
- Built and optimized custom MySQL database tables, reducing complex query execution time by 30-40% and ensuring scalability for growing datasets.
- Integrated third-party REST APIs (including TikTok API) to enable real-time content synchronization, increasing user engagement by 20%+ on content-driven platforms.
- Improved website performance by 40-60% through caching strategies, asset optimization, and clean PHP code, significantly reducing page load times and bounce rates.
- Strengthened application security by implementing WordPress hardening techniques, role-based access control, and secure coding practices.
- Collaborated with cross-functional teams and mentored junior developers, improving delivery timelines by 25% while maintaining high code quality.
- Actively contributed to Agile ceremonies, sprint planning, and retrospectives, ensuring predictable releases and continuous improvement.
Education
MCA (Master of Computer Applications)
Uka Tarsadia University - Bardoli, 2016 - 2018- Graduated with First Class Honors, achieving a GPA of 9.1/10.
- Specialized in Web Development, Database Management, and Software Engineering.
- Completed a thesis project on "Optimizing WordPress Performance through Caching and Code Refactoring."
BCA (Bachelor of Computer Applications)
Veer Narmad South Gujarat University - Surat, 2013 - 2015- Graduated with First Class Honors, achieving a GPA of 8.9/10.
- Specialized in Web Development, Database Management, and Software Engineering.
- Completed a thesis project on "Optimizing WordPress Performance through Caching and Code Refactoring."
Let's Connect
I'm always open to discussing new projects, creative ideas, or opportunities to be part of your vision. Whether you have a question or just want to say hi, feel free to reach out. Let's build something amazing together!
Get in Touch